Consumers tend to think email marketing does not get the same attention when social media. However , what people don’t realize is it proves to be the single most effective direct means of growing your business. Here are 10 points the fact that prove this point:
1 . Email Use
With over three or more. 2 billion email accounts in the world today, 95% of the globe’s population have direct access and 91% check their postings at least once a day. Email is an integral part of our daily resides and no one can really quit emailing.
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2 . Reach
The very idea of reach for email is completely different than Social Media. For social networking, access refers to the number of followers and likes who have seen your company message. With email reach is determined by whether the person has got opened it or not. Research shows 18% of emails usually are blocked and 4% are delivered to the junk and also spam folder. However , on Facebook 74% of the texts are missed. Therefore email proves to be more reliable.
3 or more. Life Span
75% of Facebook posts last around a pair of hours while the life of a tweet is just 5 minutes. Nevertheless , an email stays in your inbox and even if you want to delete it all – it requires an additional action.
4. Return on Investment
As per the Marketing with email Benchmark Report of 2013, 60% of marketers claimed that email marketing produces ROI. For every $1, the standard revisit on email marketing is $44. 24.
Message has set up solid metrics that have served as the standard for years. Open Rates, Unsubscribes and Growth can be easily followed with sales and profits. With a simple formula, you can determine the significance of your email subscribers.
People don’t ordinarily talk about email and engagement in the same sentence. Nevertheless emails are excellent engagement vehicles and can serve as a 2-way street. Best practice is not to send emails with a no-reply address. Be sure you make it easy for your customers to communicate with everyone.
The best part is that social media and email will be friends. Many services allow you to post your email messages to various social networks. This connection is great for business growth and enables in establishing cross platform initiatives.
Near 77% of people prefer to get promotional content via message while only 4% prefer it via Facebook and even LinkedIn. Facebook is viewed as a platform for establishing joints and to interact with family and friends. Emails are perceived differently, predominantly due to its privacy and simplicity. In a recent survey, seventy percent of recipients stated that they have used discounts and publicity coupons received in promotional emails.
Litmus stated that 66% of Gmail inboxes are viewed via mobile phones. A major number of transactions will be done on line, and mobile email amounts to 13% of it. Bright marketers have learned how to embrace email and carve out a completely new channel to promote their products.